Redesigning the historical space, symbol of the brand 2023 Edition
Missoni Showroom
The workshop is organized in partnership with Missoni, it will be about the redesigning of the historical showroom of the maison, in via Solferino, Milan. The showroom is located at a stone’s throw from the fashion district and the building, set back from the street, used to be a factory of the Missoni family. With its iron and glass structures, the industrial complex is in elegant contrast with the vital and creative energy of the Missoni collections. The bright showroom is now employed as a gathering space and an event venue, but has been used for many different purposes by the maison. Starting 2023, the area will, for the first time, overlook the street - a unique and precious opportunity to reboost the esthetics and the meaning of the space, which will be all about the Missoni universe in its widest sense, including fashion, furniture, design, and lifestyle. Missoni aims at creating a cozy environment, a place that can represent the quality of the company and project into the future one of the most iconic brands of made in Italy fashion.
Missoni
The fashion brand Missoni is classy creativity and timeless style. Founded in Italy in 1953 by Ottavio and Rosita Missoni, the brand quickly started its unique path in fashion history. With a bold vision, the Missonis transformed yarns into woven works of art, creating a diverse range of captivating and special garments. The Missoni signature is their use of colours and patterns, which celebrate individuality and eclecticism. The innovative technique of woven knitting developed by the brand made it possible to create caleidoscopic models, a representation of sophisticated luxury. Every collection pays tribute to elegant esthetics, as it reflects the art, culture, and passion of the founders. Over the years, Missoni conquered a base of loyal customers, and is now synonym of authentic and effortless elegance. The history of the brand is like a knitted fabric, intertwining tradition and innovation in a timeless, unique harmony.