Brief
Architecture is a privileged tool of those brands characterized by an elevated positioning that, beyond the quality of their own products, needs to feed an imaginary of prestige, style, and refinement. From the showrooms to the stores, fashion needs architects as much as stylists, photographers and modelers.
For these reasons, the course Architecture for Fashion has been created, with the aim of training designers able to interpret the identity of a brand and transform it into an architectural space, moving the meanings of exclusivity, luxury, and elegance from the dress to the designated environment to exhibit it.
By deepening the needs of the fashion world, students will gain skills that can spend in the field of luxury, becoming familiar with a segment of the market characterized by an eternal charm and continuous rewarding opportunities of application.
Throughout the course, participants will focus on technical and compositive topics at the service of fashion, according to a program made up of 82 hours of lessons, 32 hours of workshop and numerous well-renowned lectures.
Course info
15 In person
5 Online
Bologna
11.3.2024 - 10.5.2024
3 days/weekJune 2024 - August 2024
2,450 € + VAT
Online7.900 € + VAT *
In person3
Full coverage of the enrollment fee for the most outstanding candidatesTeaching modules & Workshops
Case History
Successful cases and examples of architecture at the service of fashionArt and fashion
Hybridizations and mutual influencesImmersive Storytelling
Audio, video, immersive, IOT and new digital tools at the service of architectureFrom the brand to the design
Translate the brand identity in an exhibition projectTechnical design for fashion
Distributive and functional characteristics for showroom and retailDesigning for fast fashion
Temporary and mass dimensions of the fashion systemThe store as a sales tool
Store & data analyticsGetting to know the fashion system
Reading and Interpreting fashion todayFashion exhibition
The future value in the roots of the brandWindows and Visual Merchandising
The dialogue between product and consumerThe light project
Staging the fashion productSite Visits
Shop Safari: Prada, Armani, Valentino
Gucci Garden
Fondazione Prada
Missoni Showroom
Special lectures and critiques
Chipperfield per Valentino
Max Mara boutiques
Club Cavalli
Designs for Fashion at Zaha Hadid Architects
Artistic flats for Alda Fendi Esperimenti Foundation
MVRDV Crystal Houses
Claudio Silvestrin and Armani’s boutiques
Prada and Miu Miu in Aoyama, Tokyo
Art in service of fashion: Fondazione Prada
Dior Building
Missoni Showroom
Design workshop
Francesca Singer / SANAA
The workshop is organized in partnership with Missoni, it will be about the redesigning of the historical showroom of the maison, in via Solferino, Milan. The showroom is located at a stone’s throw from the fashion district and the building, set back from the street, used to be a factory of the Missoni family. With its iron and glass structures, the industrial complex is in elegant contrast with the vital and creative energy of the Missoni collections. The bright showroom is now employed as a gathering space and an event venue, but has been used for many different purposes by the maison. Starting 2023, the area will, for the first time, overlook the street - a unique and precious opportunity to reboost the esthetics and the meaning of the space, which will be all about the Missoni universe in its widest sense, including fashion, furniture, design, and lifestyle. Missoni aims at creating a cozy environment, a place that can represent the quality of the company and project into the future one of the most iconic brands of made in Italy fashion.
Construction workshop
Construction is a fundamental step in architecture. For this reason, YACademy offers its students the opportunity to participate in the process of producing their own ideas. Thus, the students will gain practical experience on construction sites and, above all, the authorship of projects built for excellent commissions, destined for a major media echo and capable of defining a turning point in their professional career.
Placement
At the end of teaching modules and workshop, YACademy’s Placement office will guarantee every student an internship or collaboration proposal in one of our partner studios.
Teachers
Admission
Requirements
Students or graduates in Architecture/Design can apply to the course. The commission, based on the assessment of the application, may admit students with different qualifications.
Registration
To apply, it is necessary to register online and submit a Curriculum Vitae, a Portfolio, and a Motivational Letter. Moreover, it is necessary to pay the administration fee (60€ + VAT). The best 20 candidates will be admitted to the course according to the rules.
The administration fee payment does not bind the student to purchase the course.
Scholarship
By applying for the course, the students automatically become eligible to obtain a scholarship: one will be granted to each of the best 3 applicants for each course, consistently with the Selection Committee's evaluation. Therefore, it is not necessary to make specific actions to apply for a scholarship. The scholarship covers the entire enrollment fee - regardless of the type of attendance chosen -, but does not cover the administration fee (73,20€) that have to be paid in order to complete the application process successfully.
Timeline
Complying with deadlines is a fundamental requirement to take part in the course. All students are encouraged to pay the utmost attention to the timeline and to complete each phase in advance.
Applications opening
Applications deadline
Publication of the provisional ranking
Beginning of second-round admissions
Enrollment fee payment deadline for students admitted according to the provisional ranking
Publication of the official ranking (including second-round admitted students)
Lessons start
Rules
Make sure you have downloaded the course brochure, from which you will be able to obtain any information about YACademy, as well as every single detail on how to access and enrol in the courses.
Course Brochure
English
Brochure Corso
Italiano
Past editions gallery
Partners
To each one of them, many thanks from YACademy staff and students.