Architecture for Fashion

The workshop will provide a practical opportunity to apply the knowledge acquired throughout the other teaching modules, challenging students with the design of the first cU cancellato Uniform concept store in Milan. Under the tutorship of Francesca Singer of SANAA, participants will be asked to translate into architecture the identity of an avant-garde brand whose research moves beyond conventional distinctions of gender and places the body at the very center of its approach.

The body itself will become the starting point of the project: a body that wears, moves through, observes and measures space. The concept store will therefore be conceived not simply as a retail environment, but as a place capable of establishing a relationship between people, garments and architecture, using proportions, circulation, materials, light and display elements to create an experience consistent with the identity of the brand.

Starting from these premises, students will be asked to imagine a new space for contemporary fashion, where display, encounter and product narrative contribute to the definition of a single architectural concept. The workshop will thus investigate architecture as an extension of a brand’s identity and, at the same time, as a device capable of welcoming different bodies and ways of inhabiting space, translating into architecture the values of freedom, fluidity and experimentation that characterize the research of cU cancellato Uniform.